In a conversation with Mrinil Mathur Rajwani, Swati Bhattacharya reflects on her journey as one of the country’s most ...

Behind the clichés of Father's Day ads lies a richer, more complex story of fatherhood—one that’s deeply personal for leaders ...

Creatorcult Media is an independent creator marketing agency bridging brands and the creator economy through data-led, ...

The company, Joy Timeline HK Limited, is the developer of 'CrushAI,' an app that enables users to create non-consensual ...

Among the key additions is the ability for users to create video compilations from their Memories. The new tool lets users ...

Malik joins the watchmaker from Shalimar Paints, where he served as marketing head. During his tenure, he led the company’s marketing strategy.

Another update involves the integration of Spotify sharing in Instagram Notes, allowing users to share music clips directly ...

In this article, Junaid Shaikh of RoshanSpace Brandcom explores the contrasting narratives between reported data and industry sentiment around OOH ad spends during the IPL, questioning whether ...

At Cannes Lions 2025, TBWA India enters ‘The Inglish Dictionary’, a design-led campaign that explores cultural identity ...

The campaign used pre-shot visuals to create an interactive experience that extended the moviegoing event into branded territory.

As part of this showdown, agencies will get a chance to trade pitches for pins, leave the deadlines behind, and come together ...

The campaign, featuring actor Jackie Shroff, targets Gen Z consumers and reflects the brand’s attempt to engage with everyday decision-making fatigue.