This report summarises what we at WARC learned from Creative Impact 2025, and the wider Festival. As the pressure grows to sell creative brand-building to the C-suite, understanding how an ...

The three largest media owners in the world, Alphabet, Amazon and Meta, already control over half of the global ad market, excluding China, according to WARC Media's latest Q1 2025 global ad forecast.

The Feed. Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

An overview of WARC's latest advertising spend forecasts by medium, product sector and media owner in 100 markets worldwide. WARC’s latest global projections show that the ad industry is on track for ...

Why is this work relevant for Creative Effectiveness? Hertog Jan used a small media investment (5% SOV) to achieve market-leading impact. Instead of outspending competitors like Heineken (who ...

Putting peer-reviewed, in-market GenAI synthetic research tools to the test by stacking process, inputs/outputs, insights, and directional strategy against traditional organic methodology. If ...

At over 400 million strong, the Indian middle class isn’t just a consumer segment but far more. Their ever-increasing disposable income, evolving aspirations, and changing cultural values—all ...

Google’s search business has contributed an average of 1.3 percentage points to annual global ad spend growth over the last decade, WARC Media’s latest global ad spend forecast reveals. However, that ...

Gaming ads viewability exceeds benchmarks in online video and social media, thanks to highly engaged gaming audiences, according to data from Activision Blizzard Media. At the IAB UK Gaming Digital ...

Marketers are positive about the role of retail media in their media plans; however, some signals suggest the channel is suffering a few growing pains that need to be addressed. As the retail media ...

While 96% of business-to-business (B2B) marketers agree that brand governance – the process of ensuring all communications, activations and touchpoints meet common guidelines and standards – is very ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...