Chinese goods have long been associated with being cheaply made, but domestic luxury brands in the country are winning over consumers with lower-priced products that combine quality and craftsmanship ...

Identifies five trends that will shape marketing strategies of the financial services sector in the coming year.

Advertising case studies and case histories – search thousands of award-winning advertising and marketing campaigns by industry, country, objective, media and more ...

One of the longest ever Singles Day festivals draws to a close after a story of mixed success for the shopping festival which has come at a difficult time for Chinese consumers – but retailers are ...

When it comes to developing highly effective marketing, WARC is the most trusted source of insight and inspiration for world leading brands, agencies, media owners and academic institutions. With our ...

This WARC Guide provides a summary of new thinking and best practice on closing the brand and customer experience gap. Break down internal silos to ensure your brand's promise is consistently ...

The Marketer's Toolkit identifies five trends that will disrupt existing global marketing practices and offers insights to help turn these disruptive areas into opportunities for growth.

Starbucks’ joint venture with a new financial partner in China indicates that the once-dominant Western brand in the country has lost significant ground to local rivals, a lesson for other ...

An over-reliance on performance metrics, and their related dashboards, is leading many brands into dangerous marketing territory, and this systemic problem will require significant effort to fix. On ...

Global retail media spend is set to reach $196.7bn in 2026, overtaking the combined linear and connected TV spend next year, having amounted to barely a quarter of the total TV market in 2019. Topline ...

The global retail media marketretainssignificantmomentum, with ad investment projected to surpass$200bnby 2027, but with growth comes maturity: brandsare consolidatingtheirspend across fewer retail ...

The Vietnam energy drink market is an incredibly prolific market with an estimated value of 1.4 billion USD - average annual growth of 10%. Among many players competing in this fragmented market, ...