Global smartphone shipments hit 304.9 million in Q1 2025, up 1.5% YoY, though trade and tariff uncertainties pose challenges, according to IDC.

China's overall smartphone market shrank after six quarters of growth, according to the IDC data, with shipments totalling 69 million units, down four percent on-year.

Huawei has returned to the top of China’s smartphone market for the first time in more than four years. In the second quarter (Q2) of 2025,

As the third quarter of 2025 kicks off, smartphone brands around the world are rolling out new models, hoping to rejuvenate the sluggish market as inflation, currency swings, and trade tensions continue to weigh on consumer demand.

Tech giant Huawei, which has a product portfolio spanning from consumer electronics to telecoms equipment, has been regaining ground in China's smartphone market after trade sanctions limited its access to advanced chips. It resumed sales of its Mate 60 series phones in China in August 2023.

Tech giant Huawei topped China's smartphone market for the first time in over four years, outflanking US tech giant Apple as well as local competitors including Xiaomi, according to the US-based International Data Corporation.