Rapper Kendrick Lamar is fresh off one of the biggest nights of his life, winning all five categories he was nominated for in a historic Grammys sweep for his hit "Not Like Us," and things are not slowing down anytime soon for the now 22-time Grammy winner.

During the halftime show at the 2025 Super Bowl in New Orleans last night, a backing dancer for Kendrick Lamar staged a protest some may have missed on the TV broadcast.

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Chris McMullan played the uilleann pipes for a Super Bowl advert featuring Irish actor Barry Keoghan.

This year’s Super Bowl garnered over $800 million in advertising sales for Fox Corp. across its broadcast and online outlets, the company said in a statement Wednesday.