"ECAPI creates a shared language that can reduce integration overhead while still supporting innovation," said Barbara Kalicki, Associate Director, Publicis Sapient. "It allows retailers and platforms ...

Advertisers must migrate to Google’s new Merchant API or risk Shopping and Performance Max campaigns stopping altogether.

The new ECAPI spec aims to simplify how advertisers share marketing outcomes with platforms, for cleaner data, easier integrations and smarter AI optimization. The post IAB launches Event and ...

The API Security Testing Tools Market is expanding rapidly as enterprises secure cloud and API-driven architectures through automated testing, with the U.S. segment growing from USD 0.45 billion in ...

Giddy up, jingle-horse, pick up your feet… because the holiday season Insider is here. Jesse Whittock with you as we head nearer the festive period. This will be the last Insider of the year, but ...

There is a significant problem in Middle Eastern countries with respect to climate change and rainwater management. This research discusses the influence of water-cement ratio (W/C) and aggregate size ...

Ashes to ashes, dust to dust, 3-letter acronyms to 3-letter acronyms. Specifically, in this case, APIs to MCPs. Model Context Protocol (MCP) is an open-source standard that connects AI systems to ...

Hungary-based low-cost carrier Wizz Air is making its content available to corporate and leisure travel sellers with an API connection to travel distribution technology company Kyte, the companies ...

In today’s financial markets, speed greatly impacts success. Even a millisecond can separate profit from loss. This is where HFT trading software steps in. This software is built to execute thousands ...

American Pacific Industries (API Tire) has launched the Pegasus tire program, a lineup of Pegasus-branded tires designed for everything from highway cruising to off-road adventures. The Pegasus tire ...

Don't sleep on Matthew McConaughey's biggest relationship secret. The Academy Award-winning actor, who has been married to wife Camila Alves for 13 years, has a simple recipe for maintaining a healthy ...