Influencers often build tight-knit communities around shared interests. Through live chats, comments and relatable storyte ...

By cultivating ‘parasocial’ bonds, digital creators and microinfluencers have turned personal connection into economic power.

How Kensington Grey is revolutionizing the creator economy with authentic representation, brand-building and a powerful ...

Trust is the true currency of influence. Yet trust is also what’s most at risk in today’s crowded creator economy.

These forms of value often overlap, reinforcing trust, and can pay off financially for influencers. In fact, consumers are ...

As the New Year approaches, brands are turning to regional creators to aid discovery and drive measurable campaign impact ...

Chef influencers bridge the gap between foodservice and retail, helping brands build credibility and pull-through across both ...

At the e4m Pitch BrandTalk 2025, marketing leaders discussed how transparency, innovation, empathy and authenticity are ...

Jakob Swaerden, known as Teeqo, went from a FaZe Clan creator to a US-based entrepreneur. Learn how he built his influence, ...

The cohort’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail ...

As the final part of a strategic review, Asos is tapping into social, influencers and new digital product offering to ...