Lauriel Dalier, Counsel in the Trademark & Brand Protection Group, shared her perspective on brands after touring the Bombay ...

Jed Hallam, Founder of CultureLab, believes that cultural relevance for brands is key, but he's never been able to prove it; ...

Aesthetics matter more than ever;, and distinct, credible design gives companies the edge in an AI-driven era where craftsmanship beats common competence.

Consumers might not stop buying from a brand overnight, but they could begin to believe the brand was never sincere in the first place if it fails to uphold its past commitments. They might conclude ...

Core values are most meaningful when they guide behavior both at work and at home. Authenticity, reliability, growth and ...

Can Lexus’ resale values match its reliability? Five year depreciation levels are certainly impressive, but there is a catch. Lexus leads luxury brands in retained value, outperforming all rivals over ...

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David Gorton, CPA, has 5+ years of professional experience in accounting. He teaches accounting, helping promote financial education and awareness. Ebony Howard is a certified public accountant and a ...

For ecommerce merchants wondering whether sustainable branding is worth the investment, the data points to “yes.” Building sustainability into your brand isn’t just a good ethical move; it’s good for ...

Carol M. Kopp edits features on a wide range of subjects for Investopedia, including investing, personal finance, retirement planning, taxes, business management, and career development. Eric's career ...

Walmart is redesigning the packaging for its 33-year-old private-label brand, Great Value. The redesign will affect nearly 10,000 products over the next two years, but the quality and taste will ...