CTV has moved from being a curiosity in media plans to one of the most debated levers in advertising. For some marketers, it offers the best of both worlds: the measurability of digital and the ...
Many CTV advertisers are buying a lot of inventory that might not fit their personal definitions of CTV. Streaming ads that play on smart TV sets in living rooms are just part of the overall CTV media ...
Despite the explosive growth of Connected TV (CTV) consumption and inventory, CPMs are stagnating – or even declining. Agency leaders are saying candidly that CPMs have dropped anywhere from 10-30% ...
NEW YORK--(BUSINESS WIRE)--Smartly, the leading AI-powered advertising technology platform, partnered with EMARKETER to release new research on the evolving role of connected TV (CTV) in today’s ...
The son of Iran's former shah has told Iranians that they should overthrow the Islamic Republic's rulers, through "street protests and nationwide strikes". Israel's Benjamin Netanyahu hit a similar ...
AppLovin Corporation’s APP evolution from a mobile-first ad platform to a diversified advertising powerhouse is gaining pace, thanks to its bold move into web advertising, e-commerce and connected TV ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. CTV advertising enables marketers to reach their audiences with high-quality and engaging ...
Future Today has rolled out a new solution to drive connected TV advertising, delivering 1.5 billion addressable impressions within the company’s brand-safe inventory of content offerings across ...
Up to 79% of U.S. homes now own a smart TV, giving them one-click access to a trove of content available via streaming apps like Netflix, Hulu, Disney+, Tubi and many others, according to Hub ...
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