Social media criticism has been relentless since the ad’s release a week ago, with savage comments like “the best ad Pepsi ...

This is what we call the "rivalry reference effect". Consumers perceive rivalry-based messages as chapters in an ongoing narrative rather than isolated marketing claims.

Coca‑Cola Energy: Coca‑Cola’s own energy drink in select markets (discontinued in the U.S.) PepsiCo and Coca-Cola have been ...

Coca-Cola’s new AI-assisted holiday ads drew swift backlash from viewers missing the brand’s classic charm. The company says ...

Coca-Cola's "The Holidays Are Coming" ad is actually a remake of its popular 1995 ad by the same name. In a behind-the-scenes ...

"The wheels didn't turn right, the faces looked off, and that warmth everyone remembers from the original was simply gone," ...

The brand has a long history of emotionally-charged ads, commenters on YouTube said Coca-Cola/Youtube Coca Cola has released another set of AI-generated ads for the holidays Last year, the brand faced ...

Coca-Cola is doubling down on AI. On Nov. 3, Coca-Cola released its latest “Holidays Are Coming” ads on YouTube, and for the second year in a row, some of them are generated with artificial ...

SOFT drink giant Coca-Cola has been inundated with rage-fuelled customers as they use AI to remake their much-loved Christmas advert for the second year in a row. Coca-Cola have surprisingly ...

Coca-Cola has been blasted online after confirming that it has used AI in its much-loved Christmas advert for the second year ...

Coca‑Cola’s AI Christmas ad led to pushback for the second consecutive year. The commercial’s creator fired back in defense of the controversial holiday spot. Coca-Cola released its 2025 holiday ad ...