View post: Reign Purple Returns for Jeep Wrangler—and Hits the Gladiator for the First Time 04 – 1980 Chevrolet LUV in Colorado junkyard – photograph by Murilee Martin 29 – 1980 Chevrolet LUV in ...

Before the Chevy S-10 was introduced for the 1982 model year, the Chevy LUV was the bowtie brand’s compact pickup. It was a badge-engineered Isuzu Faster marketed in the U.S. across two generations. A ...

Remember the Chevrolet LUV? It was a light pickup truck that GM offered in North America from 1972 until 1981 when the Chevrolet S-10 debuted. More importantly, the LUV, an acronym for "light utility ...

Fifty years ago, Detroit's "Big Three" automakers were caught off guard when compact, inexpensive trucks from the likes of Datsun and Toyota started to gain popularity with American consumers who just ...

Drive next to a towering Ford F-150 or Chevrolet Colorado today, and no-one would bat an eyelid about the sheer size of these trucks. We've become accustomed to them. But back in the 1970s, there was ...

Over the years, pickup trucks have evolved from being seen as work vehicles to symbols of luxury, and their price tags reflect this. For example, a 2024 Chevrolet Silverado 1500 regular cab with ...