Sales of pasta and pasta sauces have thrived despite a significant dip in advertising spend. Mars cut its advertising budget for Dolmio almost in half, from £8.29m last year to £4.33m this year.
Dolmio is axing its real-life Italian brand ambassadors and replacing them with cartoon substitutes. Marketing chiefs behind the Masterfoods-owned brand have decided to take a different tack to push ...
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