After receding nearly 11% in 2020, so-called fast moving consumer goods (FMCG) such as food and drink brands are poised to increase their ad spending over the next few years, albeit not so fast. While ...

MCG players are expected to raise ad spends by 10–15% in Q3 and Q4 year-on-year, driven by easing inflation & post-GST ...

Brands leaned on digital, premium SKUs and festive build-up to protect share. YoY adex rose for several majors even as ...

Here are the key takeaways from the study: • Worldwide, the mix of industries targeting Gen Z also shows a clear lead from FMCG brands at 51%, followed by education at 11% and technology at 5% of the ...

AI-generated representative image Cars and bikes are stealing the spotlight from snacks and shampoos this festive season, with India's automobile sector set to race past FMCG as the largest ...

Source: Business Intelligence: Food and Drink, published by Zenith. The report includes 12 markets (Australia, Canada, China, France, Germany, India, Italy, Russia, Spain, Switzerland, the UK and the ...

FMCG was the most active sector for global new business in November. Data from Campaign’s Advertising Intelligence tool showed that four of the top 10 wins were attributed to this sector alone.

As major advertisers scale back on traditional media spending, agencies are stepping up on the creativity front, treating ...

Interactive entertainment leader Zynga have reached a deal to acquire mobile programmatic advertising and monetisation platform Chartboost. The definitive agreement will see Zynga take 100% ownership ...

Having analyzed more than 81,000 online display advertising campaigns run via their platform, Eskimi highlights this gap, showing which industries and countries run the highest volume of Gen Z-focused ...

VILNIUS, LITHUANIA, September 25, 2025 /EINPresswire / -- Gen Z is quickly becoming the largest and wealthiest generation, yet many brands still struggle or hesitate to engage them. This high-standard ...