MCG players are expected to raise ad spends by 10–15% in Q3 and Q4 year-on-year, driven by easing inflation & post-GST ...

As major advertisers scale back on traditional media spending, agencies are stepping up on the creativity front, treating ...

The Adani Group exited AWL Agri Business, which was formerly Adani Wilmar Ltd, after selling its remaining stake through a ...

On World TV Day, experts discuss why television continues to deliver reach, trust, and impact for brands even as digital and ...

In an insightful conversation at Fortune India’s “India’s Best CEOs” event, Sajiv Puri, managing director of ITC , sheds ...

Comcast Advertising, the advertising division of Comcast, has released the findings from its latest Streaming TV Uncovered ...

Coca-Cola has been recognised as the top FMCG brand in Western Europe for its success in driving conversions, according to ...

Nearly 8 in 10 UK marketers plan to increase their investment in streaming TV next year, according to new research from ...

ICICI Securities is bullish on Sun TV Network has recommended buy rating on the stock with a target price of Rs 725 in its ...

Amid shifting algorithms, rising social investment and demand to build brands “ad by ad”, performance creatives are rising up ...

Digital ads that “show up” may still not be seen, the Lumen–mCanvas report warns, urging brands to shift to attention-led ...

Given Sun’s inexpensive valuations, the stock is likely to re-rate once there are signs of recovery in ad revenue; hence, ICICI Securities maintains 'Buy'.