MCG players are expected to raise ad spends by 10–15% in Q3 and Q4 year-on-year, driven by easing inflation & post-GST ...

As major advertisers scale back on traditional media spending, agencies are stepping up on the creativity front, treating ...

Brands leaned on digital, premium SKUs and festive build-up to protect share. YoY adex rose for several majors even as ...

The Adani Group exited AWL Agri Business, which was formerly Adani Wilmar Ltd, after selling its remaining stake through a ...

HUL has an incredible portfolio that spans across price pyramids and there are opportunities to create strategies to segment ...

On World TV Day, experts discuss why television continues to deliver reach, trust, and impact for brands even as digital and ...

Comcast Advertising, the advertising division of Comcast, has released the findings from its latest Streaming TV Uncovered ...

Understanding consumer decision-making has always been essential for FMCG brands competing in crowded, price-sensitive ...

Coca-Cola has been recognised as the top FMCG brand in Western Europe for its success in driving conversions, according to ...

Nearly 8 in 10 UK marketers plan to increase their investment in streaming TV next year, according to new research from ...

ICICI Securities is bullish on Sun TV Network has recommended buy rating on the stock with a target price of Rs 725 in its ...

Brands are increasing ad spends by 10–15% as digital-first storytelling, regional markets, creator commerce, and affordable ...