BMX riding has been a popular hobby for youngsters – as well as some adults – for decades. Its been around since the 1960’s and even became an official Olympic sport two years ago. But there’s much ...

There are a number of ways to promote a BMX brand. I tend to favor the good old fashioned route that the Fit Bike Co. team takes. They hit the road, visit BMX shops and ride, performing demos and ...

We normally don't do many birthday blogs in here, but I feel as if this warrants some attention. Fit Bike Co./Fox Racing pro Brian Foster turns 40 today, and to anyone that's been paying attention for ...

The circus stopped by the U.S. Space and Rocket Center Friday afternoon to teach kids the importance of staying "circus fit" and healthy. There were Mongolian Marvels, Xtreme BMX riders and a silly ...