Flipkart sees video commerce as a key strategy, with two-thirds of Gen Z using videos to shop. Usage is also surging in ...

South Asia presents major trade opportunities for Vietnamese exporters due to its large demand for goods and relatively ...

The firm launched video offerings on its app about 18 months ago to promote everything from sunscreen to gadgets.

The "Yes, JCPenney" marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and ...

While Walmart stock is not making headlines with explosive gains, the company’s pivot toward high-margin businesses is future ...

The Visual House is an independent creative communications agency that approaches campaigns through narrative, strategy, and ...

Escapist marketing is a strategy that creates emotionally immersive experiences to help consumers temporarily escape from ...

With AI-powered forecasting in the retail industry, AI can predict demand, so companies are less likely to overstock products ...

E-commerce Market Set to Hit $63.8 Trillion by 2032, Driven by Omnichannel Retail and Tech-Powered Consumer Experiences NEW CASTLE, DE, UNITED ...