Escapist marketing is a strategy that creates emotionally immersive experiences to help consumers temporarily escape from ...

While Walmart stock is not making headlines with explosive gains, the company’s pivot toward high-margin businesses is future ...

With AI-powered forecasting in the retail industry, AI can predict demand, so companies are less likely to overstock products ...

By demonstrating genuine expertise, providing unique insights and consistently delivering value, organizations can move from ...

JioStar CEO of sports and live experiences Sanjog Gupta delivered a masterclass in sports platform strategy during the APOS 2025 conference, revealing how the Indian media giant achieved its ...

From strategic hires to high-profile exits, companies across digital, media, FMCG, tech, and retail are reshaping their top ...

Nearly one in four Indians said in a survey they use only mobile phones to consume media content, as TVs stay unaffordable ...

Gig economy offers diverse opportunities for freelancers, especially in tech, with potential for long-term growth and ...

This homegrown brand initially entered the FMCG (Fast-Moving Consumer Goods) sector, where it gained consumer trust with Ayurvedic and natural products such as ghee, honey, soaps, and shampoos.

Influencer intelligence platforms are no longer a side tool—they are now central to campaign planning across India's leading consumer brands and agencies ...

Flipkart’s broader business strategy continues to focus on the core ecommerce model, Myntra’s advanced personalisation capabilities, and the expansion of quick commerce. Walmart confirmed that the ...