While the concept of online retailers using videos to boost sales has been around for years, Flipkart hopes this strategy ...

Flipkart sees video commerce as a key strategy, with two-thirds of Gen Z using videos to shop. Usage is also surging in ...

Escapist marketing is a strategy that creates emotionally immersive experiences to help consumers temporarily escape from ...

While Walmart stock is not making headlines with explosive gains, the company’s pivot toward high-margin businesses is future ...

With AI-powered forecasting in the retail industry, AI can predict demand, so companies are less likely to overstock products ...

Aakriti Agrawal has joined Glance AI as Vice President, Strategy & Operations. The company announced the news of her ...

The Indian smartphone market is about to get more competitive as AI+ officially confirms the launch of two stylish and secure ...

JioStar CEO of sports and live experiences Sanjog Gupta delivered a masterclass in sports platform strategy during the APOS 2025 conference, revealing how the Indian media giant achieved its ...

From strategic hires to high-profile exits, companies across digital, media, FMCG, tech, and retail are reshaping their top ...

Nearly one in four Indians said in a survey they use only mobile phones to consume media content, as TVs stay unaffordable ...

The ₹1 marketing gimmick might look like a great deal to consumers, but it reflects a deeper strategy around sampling, dead ...