A judge queried lawyers about whether a breakup made sense during closing arguments on how to fix the tech giant’s dominance ...

The U.S. judge considering whether to order a breakup of Google's advertising technology business asked the Department of ...

A final plea by Alphabet's Google to avoid a breakup of its advertising technology business in a U.S. court has been moved to ...

On Wednesday, Google shared details on its evolving criteria for blocking advertisers and publishers for ad fraud or misinformation. Google also rolled out a new consumer-facing tool that offers ...

Google returns to federal court on Monday over allegations the tech giant has manipulated the online advertising market, with the Department of Justice pushing to break up parts of the company’s ...

The online search funnel is shrinking, and for Google, it's adapt or die. Generative AI means people are making longer, more specific queries when they search online. That's taking them to their ...

Google has been found to have violated antitrust law, again. A federal judge on Thursday ruled Alphabet, Google’s parent company, illegally maintained a monopoly over online advertising technology ...

In March 2007, Google’s then senior executive in charge of acquisitions, David Drummond, emailed the company’s board of directors a case for buying DoubleClick. It was an obscure software developer ...

Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more ...

Google recently updated its advertising policy on gambling and games to reclassify sweepstakes casino as an example of games ...

We’re all now used to the way online ads work: You have a quick look for a new watch one day, and then ads for watch deals follow you around the internet for weeks. It feels like an obfuscated, ...