According to a 2019 survey, Instagram, YouTube, Facebook and Twitter account for four of the top five most important channels for influencer marketing. As you can imagine, as more brands turn to ...

Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C brands have historically been the most eager adopters of ...

Influencer marketing is well past its experimental phase. It is now firmly established as an important type of online marketing, and it is for more than just small businesses and startups, who can’t ...

Our guest columnist offers some tips on how to work with local influencers, including non-human ones like the mascot for the Portland Sea Dogs baseball team.

Hold it right there, brands. Before you sign up a few YouTube and Instagram stars to help sell your latest products, have you considered all the things that can go wrong? Because it’s a gotcha world, ...

Influencer marketing is undergoing a major shift. What used to be a brand and social team activity has rapidly become a core ...

Simply put, influencer marketing is using the voice of a thought or industry leader to get your brand’s message to your audience on your behalf. It’s an easy way to use the celebrity status of a ...

This article is more than 6 years old. But we’ve all seen those celebrity endorsements that lacks a believable passion for the product. This lack of believability opened channels for more grass roots, ...

Influencer marketing has been on an impressive upward trajectory over the past few years—growing from $1.7 billion in 2016 to an expected $16.4 billion this year. While what often comes to mind are ...

Some marketers have turned to influencer marketing as a quick way to meet their quarter's numbers. Influencer marketing isn't about this quarter or the next quarter — it's about building a meaningful, ...

Opinions expressed by Entrepreneur contributors are their own. Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C ...