The creator economy is going strong — specifically, spending on influencer marketing in the U.S. is projected to hit $10 ...
Self-employment has emerged as the fastest-growing segment in India’s labour market, rising from 23.9 crore in FY18 to 35.8 ...
Influencers often build tight-knit communities around shared interests. Through live chats, comments and relatable storyte ...
Advertiser spending on creators is expected to hit $37 billion in 2025, according to the IAB. Brands embrace influencers to ...
Social isn’t just one branch of marketing; it needs to be treated like a trunk, sturdy and connected to the entire tree.