The creator economy is going strong — specifically, spending on influencer marketing in the U.S. is projected to hit $10 ...

Many major brands are shifting investment away from big broadcast channels and towards media that invites more one to one ...

How Inc. Power Partner honorees are helping founders work with influencers to drive more sales and improve their ROI.

The beginning of the millennium marked the dawn of modern internet culture. For the first time, ordinary people could create ...

As the New Year approaches, brands are turning to regional creators to aid discovery and drive measurable campaign impact ...

Agentic AI is making its way into pharma marketing — and raising a slew of potential challenges around regulations and ethics.

Yet even as budgets grow, consumers are showing signs of fatigue. A 2025 Business of Fashion and McKinsey survey found that 68% of shoppers are frustrated by the high volume of sponsored content on ...

European Commission President Ursula von der Leyen has tasked Commissioner McGrath with preparing the Digital Fairness Act (DFA) to ...

B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

I 200G OF PROTEIN A DAY. HERE’S ANOTHER FULL DAY OF EATING. HOW TO GET IN 150G OF PROTEIN PER DAY. PART ONE THE NEW TOPIC OF ...

Even within AI systems, human direction continues to shape the outcome. People define the model’s parameters, select the data ...

Alana Sandel is a Chief Experience Officer at Marketing For Wellness, an agency committed to supporting brands that stand for well-being.