Influencer marketing is undergoing a major shift. What used to be a brand and social team activity has rapidly become a core ...

Many major brands are shifting investment away from big broadcast channels and towards media that invites more one to one ...

The creator economy is going strong — specifically, spending on influencer marketing in the U.S. is projected to hit $10 ...

Influencers often build tight-knit communities around shared interests. Through live chats, comments and relatable storyte ...

Advertiser spending on creators is expected to hit $37 billion in 2025, according to the IAB. Brands embrace influencers to ...

Social isn’t just one branch of marketing; it needs to be treated like a trunk, sturdy and connected to the entire tree.

As the New Year approaches, brands are turning to regional creators to aid discovery and drive measurable campaign impact ...

This perceived intimacy helps explain why consumers often trust influencers more than brands. Though the parasocial relationship isn’t mutual, it feels real. That emotional closeness cultivates trust, ...

Agentic AI is making its way into pharma marketing — and raising a slew of potential challenges around regulations and ethics.