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Citations: Jain, Dipak C., Vijay Mahajan, Eitan Muller. 1995. An Approach for Determining Optimal Product Sampling for the Diffusion of a New Product. Journal of Product Innovation Management.

Citations: Medvec, Victoria, Scott Madey, Thomas Gilovich. 1995. When less is more: Counterfactual thinking among Olympic medalists. Journal of Personality and Social Psychology. (4)603-610.