As you prepare your business for 2025, commit to understanding both your business goals and your audience’s expectations.

Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are ...

The Wall Street giant set out to build a marketing 'army' under its first CMO. Some high-level insiders question whether it's ...

As digital touchpoints increase and businesses race to meet rising consumer expectations, integrating AI into your marketing ...

Here are specific steps marketers can take to promote unity: Review all customer communications to delete divisive language ...

To be a catalyst of change as a new generation marketeer shaping modern marketing, it seems you simply need to be fortunate ...

In the week following the election, more than 1 million mostly left-leaning people joined Bluesky, a social media network ...

"The entertainment value will be epic," the billionaire said.

Los Angeles-based marketing agency Runway Influence has recently expanded its footprint in the content and influencer ...

Publicis Media U.S. has acquired Picture Motion, a social advocacy and cause marketing company that has developed campaigns ...

When Travis Vogan, a professor in the University of Iowa School of Journalism and Mass Communications, launched his most ...

The City Council's agreement with Visit Laguna Beach would see an estimated $5.5 million go into a special revenue fund for ...