This year's trending toys include product collaborations with hit movies "KPop Demon Hunters" and "Wicked: For Good." ...

Walmart's exclusive toy section includes new releases from brands like LEGO, Disney and Mattel, along with franchises like ...

Under Kreiz’s leadership, Mattel expanded its focus to theme parks as well. In 2024, it confirmed a plan for its second theme ...

Once you've started collecting Hot Wheels cars, it's almost impossible to stop. Just look at all the novelties for 2026!

Brite, Rock ‘Em Sock ‘Em Robots and many iconic board games has died at the age of 99 after a life of adventure and bringing ...

The world of Back to the Future can now travel around with you as Marty McFly and Doc Brown get the Polly Pocket treatment ...

Since its launch in 2018 to celebrate Hot Wheels’ 50th anniversary, the Hot Wheels Legends Tour has grown from a US-based ...

Joel Edgerton stars in a gorgeous film based on Denis Johnson’s celebrated novella about a laborer in the Pacific Northwest.

Build a 1:16 scale Custom 1962 Chevy Pickup with Mattel Brick Shop. This 858-piece set includes an exclusive metal Hot Wheels ...

These toys, marketed to kids as young as 2, are often powered by AI models like OpenAI’s ChatGPT, which have been shown to ...

When Gladys meets the quiet Robert, an early-20th-century railroad laborer, their connection is instant and undeniable: They ...

For folks looking for gift-giving ideas for munchkins, here is a list of the newest toys that are available for this year’s ...