1972: Miller Brewing Co. purchases Meister Brau Lite, a low-calorie beer, from Chicago-based Meister Brau. 1973: Miller tweaks the recipe and rebrands it Lite Beer by Miller, then Miller Lite, and ...
Miller Lite wants to offer a free beer to every person who unfollows them on social media. The new campaign is focused on bringing back what they call the original social media, "Miller Time". "We ...
HOUSTON — Miller Lite is turning 50, and the brand is celebrating with a shiny twist: limited-edition gold cans now available nationwide for a limited time. This marks the first major packaging change ...
Miller Lite, which was launched nationally in January 1975, celebrates its 50th birthday this year. The beer helped put Miller Brewing Co. on the national map and elevated Milwaukee's status as Brew ...