The reasoning behind the push for QR code labels is manifold. At a surface level, lengthy clothing tags can be uncomfortable and wasteful–requiring the apparel industry to “produce so much label tape ...

We see it happen all the time: An artist employs an emerging new technology in the marketing campaign for a new album. The campaign gets a lot of press because it’s new and different. Fans catch on an ...

The government’s plan to replace information labels with QR codes on plastic water bottles is raising questions about viability among retailers, due to a lack of devices to scan the codes and concerns ...