Apple has acquired Q.ai in a deal estimated around $2 billion, and I’m getting very excited for the future of Apple’s AI and Siri offerings.

Professional video editing, simplified ...

Apple has announced a new app bundle for creatives dubbed Apple Creator Studio. The subscription serves as somewhat of an alternative to Adobe's Creative Cloud, as it includes apps for photo, video ...

Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the ‌Mac Pro‌. Bloomberg recently said ...

Apple doesn’t like to talk about its upcoming products before it’s ready, but sometimes the company’s software does the talking for it. So far this week we’ve had a couple of software-related leaks ...

The late 1980s and early to mid-1990s were Apple’s weirdest and wildest era. Wedged between the triumph of the original Macintosh and the return of Steve Jobs were a sort of Wilderness Years where the ...

Forbes contributors publish independent expert analyses and insights. Ewan Spence covers the digital worlds of mobile technology. Taking a look back at this week’s news and headlines from across the ...

Apple has largely written off the Mac Pro and does not plan to give its expandable desktop an upgrade in 2026, according to Mark Gurman, Bloomberg's Apple insider. The company now sees the Mac Studio ...

Apple's high-end Mac Pro desktop computer is currently "on the back burner," according to the latest word from Bloomberg's Mark Gurman. Apple is working on a high-end M5 Ultra chip, but Gurman said ...

In the latest edition of his Power On newsletter, Bloomberg’s Mark Gurman reports that Apple has “largely written off the Mac Pro.” The Mac Pro was last updated in 2023 with the M2 Ultra chip, and ...

The M5 series marks the next stage in Apple's steady refinement of its in-house silicon technology, building upon the success of the M1 through M4 chips. Each generation has brought significant ...