The company began testing the ability to buy physical merchandise within a few branded experiences in mid-2024. Last September, Roblox announced that creators would soon be able to sell physical ...

Famed for selling virtual goods, Roblox now allows brands and creators to sell physical items. Roblox's ambition is to capture 10% of the $180 billion global gaming market. Creator studio Twin ...

Already this year, Roblox has tested shopping with brands like E.l.f. Cosmetics, Fandango, Walmart and Warner Bros., allowing players aged 13 or older to discover — and order — physical products.

Roblox is enabling in-game shopping for physical items and badges for real-world products that link back to the digital world. Courtesy of Roblox ...

Creators who sell physical products on Shopify can sell them in their Roblox experiences-- which are games and simulations in the Roblox platform -- once the tool becomes available.

Roblox is going to let creators sell physical items from their games. It’s opening up its Commerce APIs to eligible Roblox creators, and Shopify is the first “integrated partner” for the APIs.

E.l.f. has become the first beauty brand to test real-world commerce in the Roblox virtual world, via the platform’s collaboration with Wa l mart. E.l.f. has created a virtual kiosk within its E.l.f.

E.l.f. Beauty will sell real-life makeup products that users can buy virtually on Roblox. The cosmetics company has drawn 12 million total visits on Roblox through its "e.l.f. UP!" program. In ...

Roblox founder and CEO David Baszucki opens up about sales since the company's latest rollout on 'The Claman Countdown.' Fox Business Posted: May 15, 2025 | Last updated: May 15, 2025 ...

by Colin Kirkland, July 1, 2024 ; e.l.f. Beauty is expanding its partnership with Roblox, becoming the first beauty brand to test real-world commerce in the virtual gaming platform.

Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences and games on the platform with the launch of new Commerce APIs. The offering provides ...

This story was originally published on Retail Dive. To receive daily news and insights, subscribe to our free daily Retail Dive newsletter. As Roblox looks to tie its platform to revenue ...