The highly anticipated Christmas food adverts have arrived, and I got an exclusive first look at Sainsbury's festive ad before anyone else.

Roald Dahl’s BFG is back to save the day in Sainsbury’s whizzpopping new Christmas advert. The Big Friendly Giant is out ...

A year on from its last Christmas cameo, St Albans has featured in the festive TV advert for a supermarket giant once again.

One ad that came up an awful lot was the classic Coca-Cola truck commercial, known colloquially as ‘Holidays are Coming’. A ...

Sainsbury’s has released its Christmas 2025 advert, which features an iconic children’s character. The retailer has reunited ...

If it ain’t broke, don’t fix it it is a thrifty motto to have. After the tear-jerking success of getting Roald Dahl’s Big Friendly Giant involved last year, Sainsbury’s has returned to its 2024 format ...

Whether you feel ready or not, it’s Christmas! At least in the world of advertising, that is. First up is the festive spot from Sainsbury’s ...

Watch all the 2025 Christmas adverts from your favourite brands, including John Lewis, Sainsbury's, Aldi and more.

The ad opens as a rogue, 48ft-tall, permanently-hungry giant devours all of the food from a Sainsbury's delivery van, proclaiming that it was "tastier than human beans", leaving households with the ...

“What's striking this year is how the Christmas adverts are letting real life in,” said retail expert Kate Hardcastle. TV ...

Through their ad, Sainsbury’s is championing the message that Christmas isn’t just about encouraging customers to spend as much as they can – it’s about prioritising good quality and affordable meals ...