If you’re not sure where to start with swimbait options, try the Keitech Fat Swing Impact. The Storm Arashi Glide Bait is a great starter lure for anglers who are new to this style of swimbait. The ...

Swimbaits are great fish catchers, but it takes a lot of work to wring out their potential. A swimbait is a long, soft plastic lure with a deep belly that tapers sharply to a wide, paddle-shaped tail.

The fishing world is full of alpha-dog-type thinkers, so lure design collaboration isn’t always easy, but on those occasions when egos get suppressed, everyone wins ...

The expert anglers at Milliken Fishing reflect on key takeaways from a high-stakes swimbait fishing challenge.

Fisherman are always looking for that right lure, the one that will help them land the fish of a lifetime. During the past year or so, that urge has suddenly gotten more expensive with the sale of new ...

Big baits catch big bass. It's that simple. But knowing when and how to throw these giant lures isn't as cut and dry. There are specific scenarios where bass respond better to larger baits and are ...

Alabama angler and former College BASS Series champion and Bassmaster Classic qualifier Matt Lee gives up one of his favorite tweaks for single hollow-bodied swimbaits like the YUM money minnow.

Milliken Fishing reflects on risky big swimbaits that saved a bass fishing season. The 5 House Republicans who didn't vote for Trump's sweeping tax bill Caitlin Clark Makes Unfortunate Career History ...