Restaurants are turning to limited time items as customers pull back on fast food. WSJ visited Taco Bell’s test kitchen to ...

Liz Matthews is considered the GOAT of new product ideas, testing hundreds to develop viral hits like Doritos Locos Tacos and ...

From revamped classics to bold new beverages, Taco Bell is trialing a fresh lineup of limited-time items. Find out what’s launching.

Taco Bell has been leaning heavily into its beverage offerings, thanks to its new Live Más Cafés. Now, in Knoxville, Tennessee, the chain is testing two new lines of beverages, including Dream ...

Yum! Brands is considering a sale of Pizza Hut. Read how a deal could unlock value and allow focus on core growth engines ...

McDonald’s is bringing back two fan-favorite seasonal items, McRib and the Holiday Pie. The McRib is back with its ...

In a surprise move, Jack in the Box announced this week it would be closing as many as 200 of its restaurant locations, in addition to possibly unloading Del Taco, a chain it purchased only three ...

Taco Bell is rolling out a new flavor and a first-to-its-menu format as it unveils a new star: the Steak & Poblano Rolled ...

Taco Bell's newest menu item brings a new ingredient (poblano peppers) and is the first rolled quesadilla from the ...

Del Taco’s Micro Meal is just another step in the brand’s commitment to offering fresh food at a great price. Whether it’s an ...

Discover why Yum! Brands, Inc. maintains stable growth amid inflation, but faces valuation concerns. Click for my updated ...

The 11th opportunity Barry Bonds has to reach the Baseball Hall of Fame might go like the first 10. But columnist Scott ...