The breakfast cereal aisle is experiencing a blast from the past that's making cash registers ring. Market reports reveal ...

General Mills is scheduled to report fiscal first-quarter results before the market opens Wednesday. Here is what you need to know. SALES: The maker of Trix cereal and Nature Valley granola bars is ...

In this hilarious episode, we dive into the world of cereal humor as British highschoolers react to American breakfast cereals. Watch their priceless reactions to Trix and other cereal goodies! Don't ...

What comes to mind when the word rabbits is mentioned? A rabbit’s foot in a pocket for luck? An old TV commercial for Trix cereal? Or something along the lines of a wily trickster like Bugs Bunny or ...

Cupcake icing and sports drinks — in all their crayon-like colors — are the final frontiers for Nick Scheidler's team. Scheidler leads product development at Walmart's Sam's Club, which in 2022 ...

How colorful do we really want our food to be? This question's on the agenda of major brands this year as more of them commit to phasing out chemical dyes from snacks and cereals in the U.S. NPR's ...

Pumpkin spice is back at Dunkin' on a fall menu, including new items like a cereal milk latte and the latest Sabrina Carpenter-inspired drink. Along with the donut and coffee chain's Pumpkin Spice ...