Real Madrid president Florentino Pérez has given further details of the club's "Infinite Bernabéu" virtual reality project, ...

Phygital International (PI), the exclusive rights holder and custodian of the Games of the Future (GOTF), is unveiling the ...

NBA fans have responded with overwhelming enthusiasm to the coverage brought this year by new rights partners NBC and Amazon.

Three new iconic game titles plus global streaming partners announced as the Games of the Future 2025 gears up to deliver an immersive fusion of sport, gaming, and innovation this December. DUBAI, UAE ...

NBC has added an Augmented Reality segment to its NBA Showtime studio show that is titled "Sandbox" with analysis that ...

France The city of Toulouse began an investigation into Aron Dønnum on Thursday after the Toulouse FC midfielder was accused ...

Football has always been a theatre of passion and true emotions. The chants, rivalries, and superstitions that fill the terraces have long refined identity for millions. Now, that same cultural ...

Beyond gaming and shopping, the metaverse is poised to reshape the fan experience, giving sports enthusiasts new and immersive ways to connect with their favourite athletes and teams.

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The 15th National Games is the first major sporting event co-hosted by Guangdong, Hong Kong and Macao. "It's a special ...