For quite some time, automotive marketing people have been labeling fresh products “all-new” when they aren’t. Major parts—usually including the powertrain—are carryovers. But Western Star’s 49X ...

Daimler Trucks North America announced its new Western Star 49X model designed to increase the brand’s share in the heavy-duty vocational market. It described the 49X as the most-tested truck in ...

Between COVID-19, an economic recession, and Western wildfires, Western Star was forced to do what so many of us have done this strange, unhappy year, and call a virtual Zoom meeting to introduce ...

Coming off the best year in Western Star history, the truck manufacturer will roll out “the best vocational truck in the industry” this summer, promises David Carson, senior vice president, vocational ...

Western Star introduced Tuesday its next-generation vocational truck, the 49X, along with a new transmission. The 49X tips the scales about 350 pounds lighter than the current 4900, thanks in part to ...

Western Star announced new options available on its 49X model that will widen coverage for heavy haul and construction applications. The optional Power Hood for the 49X is designed to allow for higher ...

Daimler Trucks North America has introduced the Western Star 47X vocational model, a Class 8 truck intended for lighter-weight applications than the heavier 49X introduced in September 2020. The 47X ...

Western Star Trucks has introduced some “serious” new ads. The brand’s new tagline, “Serious Trucks,” and the Star icon recently make their debut in the campaign, which features actual Western Star ...