AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

AMC Theaters will start showing advertising after the trailers and before the movie begins. Regal and Cinemark have had ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

Movie theater chain AMC will show more ads ahead of feature films starting next month . It’s a reversal for one of the ...

The popular chain has announced a new advertising plan that will certainly make the moviegoing experience more annoying.

AMC Theaters will soon run even more commercials before its movies start, adding non-trailer ads to its pre-movie spots.

AMC Entertainment Holdings (AMC) operates a vast network of movie theaters and screens, focusing on customer engagement via ...

Starting July 1, AMC will run a “platinum spot” with pre-movie commercials alongside traditional film trailers that play for its audiences, according to The Hollywood Reporter. In a statement, the ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theatres, ending its years-long opposition to ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theaters, ending its yearslong opposition to ...