AMC Entertainment Holdings (AMC) operates a vast network of movie theaters and screens, focusing on customer engagement via ...

Memorial Day weekend set moviegoing records, and a lot of the sales went to AMC as the largest theater chain. AMC stock is ...

AMC Theaters will start showing advertising after the trailers and before the movie begins. Regal and Cinemark have had ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

Movie theater chain AMC will show more ads ahead of feature films starting next month . It’s a reversal for one of the ...

Dogma' is being blessed with a theatrical re-release across 1,500 AMC Theatres screens in honor of its 25th anniversary.

The popular chain has announced a new advertising plan that will certainly make the moviegoing experience more annoying.

AMC is adding more commercials before screenings, and movie-goers are not taking it well. The theater chain announced this week it has struck a deal to air a new wave of pre-movie ads starting July 1.

Starting July 1, AMC will run a “platinum spot” with pre-movie commercials alongside traditional film trailers that play for its audiences, according to The Hollywood Reporter. In a statement, the ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

AMC Theaters will soon run even more commercials before its movies start, adding non-trailer ads to its pre-movie spots.

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...