Starbucks is pivoting its strategy by investing more in staffing and scaling back on automation technology, breaking from the ...

Q2 2025 Management View CEO Brian Niccol highlighted the progress of the "Back to Starbucks" strategy aimed at customer-centric turnaround. The strategy focuses on investments in labor, store ...

Q2 2025 Earnings Conference Call April 29, 2025 5:00 PM ETCompany ParticipantsTiffany Willis - SVP of IRBrian Niccol ...

Starbucks CEO Brian Niccol announced a strategic shift, prioritizing increased staffing over automation systems, aiming to ...

Even before President Donald Trump’s sweeping tariff announcement, analysts worried that Starbucks’ plans to overhaul its ...

Starbucks announced Tuesday that it is exploring an aperitivo menu featuring "sparkling beverages, sippable coffee drinks, ...

CEO Brian Niccol thinks it is. Wall Street is not so sure. Starbucks brought on Niccol in September to liven up the ...

Super Micro Computer's preliminary third-quarter earnings came in well below its previously-issued guidance, dragged down by some customers delaying orders of new servers and computer products. The ...

But those efforts have been costly. Starbucks said its net income dropped 50% to $384 million in its fiscal second quarter.

Profit fell 50 percent in the quarter, and the company said one reason was its hiring of additional workers to help its turnaround strategy.

Starbucks will invest more in staffing and less on equipment, including an automation system that it previously touted, CEO ...