News

Starbucks is staffing up its stores with baristas and ditching machines in the latest stage of its turnaround
Starbucks is investing in more hours for baristas in its latest turnaround effort.The chain is also rolling out an algorithm ...
Starbucks’ new CFO has turnaround chops. Here’s how she plans to help Brian Niccol fix the company
And now, as Starbucks’ new chief financial officer, Smith can help fix that herself with her central role alongside chief ...
Starbucks misses global sales estimates on weak US demand as turnaround makes progress
(Reuters) -Starbucks CEO Brian Niccol's turnaround efforts showed signs of progress even as the coffee giant missed estimates ...
Starbucks CEO’s turnaround isn’t happening fast enough for Wall Street
CEO Brian Niccol thinks it is. Wall Street is not so sure. Starbucks brought on Niccol in September to liven up the ...
Starbucks boss plans more baristas and less tech
Starbucks will hire more baristas and scale back plans to roll out automation, the coffee shop giant's chief executive Brian ...
Starbucks posts bigger-than-expected drop in global sales on weak US demand
Starbucks CEO Brian Niccol’s turnaround efforts showed signs of progress even as the coffee giant missed estimates for ...
Starbucks to Beef up Store Staffing, Go Slow on Automation Rollout
(Reuters) -Starbucks will invest more in staffing and less on equipment, including an automation system that it previously ...
Starbucks stock plummets as CEO Brian Niccol calls earnings miss 'disappointing'
Starbucks (SBUX) stock dropped as much as 6.7% Tuesday in after-hours trading as the coffee giant's second quarter earnings ...
Starbucks outlines accelerated rollout of updated service model to 2,000 stores by fiscal year-end
Q2 2025 Management View CEO Brian Niccol highlighted the progress of the "Back to Starbucks" strategy aimed at customer-centric turnaround. The strategy focuses on investments in labor, store ...