Cadillac F1 has announced American fashion powerhouse Tommy Hilfiger as its first official partner in Formula 1.

F1, creating merchandise for the production and its fictional Apx GP team. On Tuesday, Cadillac announced that it had signed Tommy Hilfiger as its apparel and lifestyle partner, with its logos to ...

Now, the brand aims to bring that same ethos to Cadillac’s entry into F1. “From the very beginning, entertainment and sport have been part of our brand’s heritage,” Tommy Hilfiger global ...

Tommy Hilfiger and Cadillac have global brand recognition ... "We're setting a new standard for how fashion and F1 can evolve into a new chapter, and we are incredibly proud leading it.

Tommy Hilfiger and Cadillac Formula 1 Team have ... be great to partner with them,” said Hilfiger. In March, the Cadillac F1 Team received final approval to join the pinnacle of motorsport.

We share a vision to honor the heritage of F1 while pushing it forward ... and fashion worlds for quite some time, but Cadillac and Tommy Hilfiger are both leaning into their American nationality ...

Now, the brand aims to bring that same ethos to Cadillac’s entry into F1. “From the very beginning, entertainment and sport have been part of our brand’s heritage,” Tommy Hilfiger global ...

After nearly a decade of continuously sponsoring Mercedes-AMG Petronas, fashion juggernaut Tommy Hilfiger ... Cadillac, whose admittance to the series was staunchly opposed by Mercedes F1 owner ...

Tommy Hilfiger is set to become Cadillac F1 Team’s official apparel partner and lifestyle sponsor as the latter embarks on its maiden Formula 1 voyage in 2026. This deal marks Tommy Hilfiger’s ...

Cadillac have announced their first major signing ahead of their Formula 1 entry in 2026, as anticipation continues to build around the 11th team on the grid.