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Ferrero, Nutella and WK Kellogg
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The creator of a number of breakfast-table staples is getting a new owner as Ferrero Group and WK Kellogg Co. have announced ...
The Kellogg cereal business, an iconic Michigan brand, is being sold to Ferrero, an Italian chocolate and sweets company.
Ferrero, the family-owned maker of Nutella, has agreed to buy the iconic American maker of Froot Loops and Frosted Flakes, combining two of the world's most storied sweet brands.
Italian confectioner Ferrero, known for brands like Nutella and Kinder, is buying the century-old U.S. cereal company WK Kellogg in a deal valued at approximately $3.1 billion.
Shares of WK Kellogg soared following a report by The Wall Street Journal that Italian candy maker Ferrero is nearing a $3 billion deal to buy the cereal conglomerate. WK Kellogg stock was up 52%, at ...
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