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Apple, AI

Tim Cook reportedly tells employees Apple ‘must’ win in AI

Apple CEO Tim Cook held an hourlong all-hands meeting in which he told employees that the company needs to win in AI: "Apple must do this. Apple will do this."

Reuters on MSN · 23h

CEO Tim Cook says Apple ready to open its wallet to catch up in AI

Apple CEO Tim Cook signaled on Thursday the iPhone maker was ready to spend more to catch up to rivals in artificial intelligence by building more data centers or buying a larger player in the segment,

Thurrott.com · 3h

Tim Cook, Apple, and AI: An Analysis

Thanks to AI, and Apple is increasingly finding itself trailing, rather than leading. But it has a plan to change that, and emerge victorious.

Apple, iPhone and Beat Tariffs

CNN on MSN · 1d

Apple got a much-needed iPhone and China boost, but expects a $1.1 billion tariff hit this quarter

Apple reported strong iPhone sales and rebound in revenue from China, giving a much-needed boost to two parts of the company’s business that had struggled over the past year.

Reuters · 1d

Apple shares rise after strong quarterly results amid tariff woes, competition

Apple shares rose 2% in premarket trading on Friday, after the iPhone maker's quarterly results topped Wall Street expectations, indicating resilience in the face of global trade tensions and intensifying artificial intelligence rivalry.

The Wall Street Journal on MSN · 2d

Apple’s iPhone Sales Blow Past Estimates as Customers Raced to Beat Tariffs

The company’s revenue was about 10% higher than the same period a year ago, showing an unexpected ability to weather tariff blows.

5hon MSN

Tim Cook Tells Employees That The AI Race Is Still Apple's To Lose, Despite Setbacks

Apple has struggled to complete with the likes of OpenAI, Google, and Microsoft in AI, but Tim Cook is convinced the battle's ...

1don MSN

Apple CEO Tells Staff AI Is ‘Ours to Grab’ in Hourlong Pep Talk

Apple Inc. Chief Executive Officer Tim Cook, holding a rare all-hands meeting following earnings results, rallied employees ...

1don MSN

What Analysts Are Saying About Apple's AI Ambitions After Strong Quarterly Results

Apple CEO Tim Cook made it clear that Apple is growing its AI investments, both in infrastructure and personnel, and multiple ...

Apple salaries revealed: How much the iPhone giant pays AI staff, software engineers, and designers

See how much Apple pays in 2025, with machine learning engineers earning as much as $312,200. Salary data shows pay ranges ...

1don MSN

Apple overcomes Trump's trade war, slow start in AI to deliver surprisingly strong quarter

Apple shook off a thicket of tariffs and a botched entry into artificial intelligence to accelerate its revenue growth during ...

Apple Rebound Looks Elusive as AI Woes Draw Investor Scrutiny

Apple Inc.’s earnings report is unlikely to give investors the catalyst they’ve been looking for to revive the iPhone maker’s ...

1don MSN

Apple shipped its 3 billionth iPhone

Apple has been the target of a fair amount of criticism over the past year, from its AI missteps to a strong distaste for its new design ethos. But the numbers don’t lie, and if Apple knows how to do ...

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