Cook says Apple is ‘reallocating’ more people to its AI team. is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.

Apple CEO Tim Cook held an hourlong all-hands meeting in which he told employees that the company needs to win in AI: "Apple must do this. Apple will do this."

Thanks to AI, and Apple is increasingly finding itself trailing, rather than leading. But it has a plan to change that, and emerge victorious.