At Possible, industry leaders shared strategies for reaching young consumers, tactics for getting influencer partnerships ...

R/Ga's new tool helps brands navigate an increasingly complicated search environment thanks to AI tools such as ChatGPT, ...

Search giant develops new tool to track mobile campaigns as data-sharing rules make it difficult for marketers.

VML U.K.’s lighthearted campaign comes amid rising costs for home repairs.

The Met Gala is an opportunity for brands to build buzz, but only if they are careful and consider the event's theme.

Marketing hiring shows a slight slowdown even as major brands such as OpenAI and Taco Bell recruit for top roles.

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Disney is doubling down on streaming innovation and tech capabilities to attract advertisers amid a TV upfront marketplace ...

Autodesk Chief Marketing Officer Dara Treseder shares her takeaways from Possible 2025.

Uncommon New York describes the making of the two-minute-plus spot, which shows an entire lifetime transpiring in a home.

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Four juries selected the top entries in Work, People, Creative Marketing and Production.