An industry overview on AI’s real impact in marketing, from answer engine optimization and agentic AI to retail chat ...

This week, Agency Brief has the scoop on Love’s Travel Stops’ decision to hire TRG, along with a look at how media budgets ...

Ad Age recognizes the best music-based campaigns from 2025, and how music can be used to enhance a marketer’s message.

How the grocery chain handled an unusual integration after showrunner Vince Gilligan came calling.

Cricket Wireless calls attention to its support of HBCU students.

Amazon just gave more details about its plans for ads in its shopper assistant Rufus, a ChatGPT competitor, and here is what ...

New Special US spots lean on self-aware cameos that nudge Bradley Cooper further into a spiraling comic mission.

McCann London’s “Missing Managers” campaign links in-game skill to UEFA coaching pathways.

A guide for brand leaders on evaluating movie marketing tie-ins, securing creative access, avoiding fatigue and aligning ...

Pop Mart U.S. marketing exec on how blind box phenomenon, nostalgia and cross-generational appeal made the doll brand a ...

The former Colle McVoy and Saatchi & Saatchi executive is striking out on his own with First Rodeo.

Nucleus rolls out an out-of-home advertising blitz in New York for its carrier screening and embryo selection experience.