Advances in AI, technology and data have pushed the boundaries of what brands can achieve with personalisation. But which ...

Many businesses have set being strategically data-driven and getting to grips with their data as key organisational goals.

Adobe’s AI and Digital Trends 2025 report, carried out in partnership with Econsultancy, found that 65% of senior executives believed AI and predictive analytics would drive growth in 2025, with ...

As LinkedIn grows in popularity, many brands are looking to get the most out of this platform. How are stand-out brands using it to succeed, and what can marketers learn from them? LinkedIn has long ...

“If you are the sales head of a large CPG, online is something like 10% of your portfolio,” reflected Amit Chitnis, Chief Commercial Officer at Ocado, during a fireside chat this week. When FMCG ...

Only last month, Ebiquity and the WFA produced a report suggesting a shift in marketing budgets towards performance, driven by retail media and CTV. The consensus seemed to be that marketers are being ...

We ask four influencer experts to set the scene for social commerce in 2025, including which brands to look out for and strategies to take. Social commerce that’s truly native to a platform felt for a ...

The fashion retailer’s new homepage breaks from navigation norms and has led to criticism from some shoppers, but its full-screen social aesthetic shows products at their best. Sometimes, a single ...

Econsultancy’s Ecommerce Quarterly curates the latest trends, developments and statistics in ecommerce that you need to know about. This edition covers: Bringing to life data from the latest trend ...

AI-powered, or vector-based, search is one of the technologies being added to ecommerce stacks to deliver better customer experiences (see our article, ‘What exactly is AI-powered commerce search?’).

Non-fungible tokens (NFTs) are best known as digital collectibles that could be exchanged on online trading platforms for sometimes eye-watering amounts of money during the heights of NFT enthusiasm ...

It’s quite appropriate for spring that the TextEdit file open on my laptop routinely corrects ‘endcap’ (the displays at the end of a supermarket aisle) to ‘endocarp’ (the technical word for e.g. the ...