Business buying may be fairly standardized worldwide, but cultural and environmental differences still shape how B2B marketing gets done. Here’s a roundup of what’s working for business marketers in ...

Two pillars of modern marketing — digital channels and personalized engagement — are falling apart and CMOs must do a radical rethink to survive, according to a new Gartner report. “The foundations ...

Marketing leaders often find themselves in a constant struggle. Expected to drive growth, build brands and shape customer experience, they face ongoing scrutiny from CFOs and boards who want to know, ...

The November MarTech Conference featured six panel discussions and one keynote presentation, all focused on the theme of AI and agents, and featured speakers from brands such as Cisco, Google, Citrix, ...

An old proverb states that it is “Better to be hurt by the truth than comforted with a lie.” A roundtable of martech experts I recently hosted proved the truth of that, validating many things I had ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

October’s HubSpot releases are packed with subtle but meaningful improvements and features that remove steps, simplify collaboration and make your data a little cleaner. You’ll notice improved record ...

The digital landscape keeps evolving, but the rise of AI-powered search marks a more profound shift. Tools like ChatGPT, Perplexity and Google’s AI Overviews are transforming how information is ...

Is cost per conversion really your most important key performance indicator (KPI)? Many campaigns treat it that way. But when efficiency becomes the goal instead of a guardrail, you risk starving your ...

The August update was a big one for HubSpot. Between Inbound announcements and a flood of releases, HubSpot pushed hard on AI, personalization and data reliability, plus some long-awaited UX upgrades.

Marketing analytics shows you which campaigns actually drive revenue—not just clicks and impressions—so you can prove ROI and invest in what works. With budgets under pressure, CMOs need evidence that ...

Perplexity and OpenAI are both moving into AI-powered web browsing. Perplexity was first out with Comet, which is in beta for premium subscribers. Soon after, reports surfaced that OpenAI is working ...