The integration allows advertisers to add offline sales into the platform and tie those sales back to an ad campaign.

Both the ad and the new activation are part of the brand’s effort to demonstrate its commitment to making its products more ...

Comscore's 2024 report also found Canadians spent 41 billion hours online last year.

The new marketing competition series will feature industry executives, including Bozoma Saint John, former chief marketing ...

Since Bell plans to stop carrying WildBrain's channels, the company has to renegotiate parts of the Family Channel and Family ...

The FTC is expected to call Meta current and former executives as well as those from rival companies to testify. 4 days ago ...

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Saatchi & Saatchi, an agency renowned for pushing creative and technological boundaries with clients like Nikon, Toyota and others across various industries, has embraced AI-driven innovation to ...