From changing mindsets about preventive care to leveraging gen AI, Plum's CMO shares insights on the challenges, ...

Often underrated, digital audio provides brand marketers with a powerful way to connect with audiences, says Pocket FM's vice ...

Incumbent Havas Media Network has handled the account ever since 2015.

Ban appoints ASAP Rocky as its first global creative director, it signals a growing trend of luxury brands leaning on ...

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As brands demand clearer ROI and influencers pushing for fair pay, this new division from the integrated creative and digital ...

They say that a goldfish has the least attention span of all creatures—great and small. Which is why it is content to go round and round a goldfish bowl without getting particularly weary of the view.

The acquisition is expected to help the Indian media and entertainment company to expand its business footprint globally, ...

Hareesh Tibrewala and Mihir Karkare, co-founders of Mirum India, have launched a new venture, Meru Life, which is focused on ...

Dentsu’s latest forecast shows APAC’s ad market surging, led by digital dominance, booming retail media, and rapid growth in ...

Cleartrip, a Flipkart company, is taking a fresh approach to hotel booking with the next phase of its ‘Explore Hotels by Vibe’ campaign. The latest film brings together two unexpected yet compelling ...

The future belongs to brands that can transform transparency from a marketing catchphrase into a living value, says the CMO ...