As the agency plants its flag in India, its founder and India head share the strategy behind its ‘Greater Southeast Asia’ ...

Nick Sykes, global chief executive of, McCann Worldgroup’s strategy and design company, has left the business after 15 years.’s global executive team, ...

The more openly he engaged with complex issues, the more audiences perceived coherence between his words and actions, ...

Artificial intelligence has evolved from being a silent assistant to a proactive actor, from executing commands to making choices. This new phase, called Agentic AI, is where machines are no longer ...

Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to ...

For more than 15 years, French was the creative force behind Ogilvy in Asia and the copywriting maverick behind some of the ...

The company responded quickly and repeatedly on its digital owned media properties and on social media. Will it be enough to ...

Tech giant Adobe has announced plans to acquire Semrush in a $1.9 billion all-cash deal. Boston-based Semrush is a platform ...

For the fifth anniversary of its Equity Upfront, Mediabrands launched its first iteration of SheFront. Held as part of this ...

German company Henkel, which owns consumer brands including Persil, Perwoll, Bref, Schwarzkopf and Syoss, has consolidated ...

VML has appointed Rakesh Chawla as CEO of VML Enterprise Solutions Hub (ES Hub), India in a bid to accelerate the agency’s ...

Sharma’s career mirrors the company’s growth: from roughly INR 150 crore in revenue when he joined to closing FY25 at INR ...